Web Design

This course aims at preparing students for a web master position. It consists in three parts : Digital Marketing , Web Design with WordPress and Google ads & analytics . The digital marketing module includes marketing plan and hands on advertisement on popular media like YouTube, Instagram, Facebook, Pinterest. Furthermore, students learn SEO, Email Marketing and Copywriting concepts.  At the end of this module one should be able to work as a digital marketer for small to medium companies.

WordPress is the perfect tool for creating a fully customized website for any purpose. Whether you want to create a blog,  a personal portfolio, or a business website to sell your products and services, you can do it with WordPress. In this part of the course we build a website together step-by-step and along the way you organically absorb and  master WordPress. Google Analytics shows new users how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts.

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Course Details

  • 🕒 Schedule: Twice a week, evenings only

  • ⏱️ Duration: This course is 60 hours from 2.5 hours each session.

  • 💶 Price: €350

  • 👨‍🏫 Format: Instructor-led, hands-on training

  • 📦 Includes: This course includes a project coded by the students and the instructor.

WordPress

  •  Installing WordPress
  • Installing a Theme

Installing themes from WordPress Directory

Installing themes downloaded on your pc

  • Configuring Child Themes
  • Introduction to Dashboard

Post

Pages

Media

  • Creating pages

Adding new page, updating, previewing, trashing

Creating Main Menu and other custom menus

  • Customizing your widgets

Customizing sidebar

Creating and customizing footer

  • Personalizing your website

Homepage settings (fonts, colors, banners)

Blog settings

Adding logo and favicon

Choosing menu header type

Customizing copyright info

  • Creating your blog

Adding pictures and text

Adding featured images

Adding categories

Post formats

Blog formats (grid, fullwidth)

Using different plugins to customize your blog

  • WordPress Setting

Reading (Changing your homepage and blog page)

Discussion (Allowing or forbidding comments)

Permalinks (Choosing your permalinks structure)

  • Contact Forms

Introduction to different plugins to build contact forms

Understanding shortcodes

  • Building an e-Commerce WordPress Site

Installing WooCommerce plugins

Adding products

Adding product Categories

Adding products gallery and featured images

Adding prices and discounts to your products

Choosing the best theme for your online store needs

Digital Marketing (Google Tools)

  • Google AdWords

Introduction to Google AdWords and Google Networks

Google Search Network

Google Display Network

Being Google certified (Google Partner)

  • Introduction to AdWords Dashboard
  • Understanding how AdWords is organized

Account Layer, Campaign Layer, Ad groups Layer, Ads

  • Payment Methods

Bid vs Budget

Cost per Click (CPC), Cost per thousand Impression (CPM), Cost per Acquisition (CPA)

  • Creating your first Campaign

Creating a Google Search Campaign

Creating a Google Search with Display Select Campaign

Understanding Keywords and Keyword Types

  • Choosing your Keywords (keyword planner tool and other tools)

Targeting your territory, language, topic etc.

Understanding and Writing Ad Headline 1, Headline 2 and Description

  • Google Ranking

Google Quality Score (QS)

CTR (Click Through Rate)

ROI/ROAS etc.

  • AdWords Statistics

Generating Custom Reports

  • Google AdSense

Introduction to Google AdSense

How can we generate money through AdSense?

  • Creating an account

Criteria’s to qualify as a part of AdSense network

Applying to connect your website/blog with AdSense

  • Google Analytics

Introduction to Google Analytics

Understanding basics of GA: Visitors/Visits/Pageviews/Bounce Rate

  • Creating an account

Creating an account in GA platform and configuring your website to measure traffic through a plugin.

Introduction to Google Analytics dashboard

Viewing Real Time and Audience Statistics for your website/blog

Understanding Analytics Layers: Account Layer, Property Layer, View Layer

Creating Goals and Filters for your website

Generating Custom Reports for a chosen period of time.

  • SEO (Search Engine Optimization)

Introduction to SEO, the pros and cons

Best SEO strategy

  • SEO Setup for your website

Building SEO Snippets for every page or post on your website through a plugin

Configuring Yoast SEO

Understanding headlines, keywords and description

Keyword searches

Site Audits

Ranking factors

URL structure

Digital Marketing (Social Media)

  • Marketing Strategy
  • Building a marketing plan
  • Post calendar
  • Copywriting
  • Social Media
  1. Instagram
  2. Facebook
  3. Youtube
  4. Twitter
  5. LinkedIn
  6. SEO
  • Introduction to Canva – creating images
  • Email marketing
  • Search Engine Optimization (SEO basics)
  • Reporting
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