{
    "id": 1414,
    "date": "2026-05-18T20:49:11",
    "date_gmt": "2026-05-18T18:49:11",
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    "modified": "2026-05-18T20:49:12",
    "modified_gmt": "2026-05-18T18:49:12",
    "slug": "social-media-marketing-course",
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    "title": {
        "rendered": "Social Media Marketing Course"
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        "rendered": "<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Course Hero&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#474ab6 0%|#9271f6 100%&#8221; background_color_gradient_start=&#8221;#474ab6&#8243; background_color_gradient_end=&#8221;#9271f6&#8243; background_image=&#8221;https:\/\/it.tct.al\/wp-content\/uploads\/2025\/04\/coding-background-texture.jpg&#8221; background_blend=&#8221;overlay&#8221; custom_padding=&#8221;100px|0px|180px|0px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;2%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_width_px=&#8221;1280px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; header_font=&#8221;|on|||&#8221; header_font_size=&#8221;42px&#8221; header_line_height=&#8221;1.3em&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;|||&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h1>Social Media Marketing &#8211; Google Ads<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; text_text_color=&#8221;#d4ccff&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; custom_padding=&#8221;||3px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span>The digital marketing course at Tirana Center of Technology is designed to lead you towards a career in social media planning &amp; strategy, content marketing, SEO and online advertising, equipping you with the skills a new specialist must have to perform their digital marketing job like a professional. This course includes training in google ads and analytics. Google being the main online search engine is a must know advertising platform for every one. Course duration is seven weeks.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg0OCJ9fQ==@&#8221; button_text=&#8221;Register Now&#8221; _builder_version=&#8221;4.22.2&#8243; _dynamic_attributes=&#8221;button_url&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#09e1c0&#8243; button_border_width=&#8221;10px&#8221; button_border_color=&#8221;#09e1c0&#8243; button_border_radius=&#8221;100px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;|on||on|&#8221; button_icon=&#8221;&#x45;||divi||400&#8243; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;20px|||&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;10%&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;10px&#8221; box_shadow_blur=&#8221;50px&#8221; 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global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px|0px|100px|0px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb title=&#8221;Course Details&#8221; url=&#8221;#&#8221; image=&#8221;https:\/\/it.tct.al\/wp-content\/uploads\/2025\/05\/coding-icon_12.jpg&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;64px&#8221; content_max_width=&#8221;1100px&#8221; _builder_version=&#8221;4.22.2&#8243; header_font=&#8221;|on|||&#8221; header_text_color=&#8221;#7272ff&#8221; header_line_height=&#8221;1.5em&#8221; body_text_color=&#8221;#8585bd&#8221; body_line_height=&#8221;1.9em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-80px|||&#8221; custom_padding=&#8221;30px|40px|30px|40px&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_zoom=&#8221;20%&#8221; animation_starting_opacity=&#8221;100%&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;60px&#8221; box_shadow_color=&#8221;rgba(71,74,182,0.12)&#8221; image_max_width=&#8221;64px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ul data-start=\"110\" data-end=\"358\">\n<li data-start=\"110\" data-end=\"158\" class=\"\">\n<p data-start=\"112\" data-end=\"158\" class=\"\">\ud83d\udd52 <strong data-start=\"115\" data-end=\"128\">Schedule:<\/strong> Twice a week, evenings only<\/p>\n<\/li>\n<li data-start=\"159\" data-end=\"201\" class=\"\">\n<p data-start=\"161\" data-end=\"201\" class=\"\">\u23f1\ufe0f <strong data-start=\"164\" data-end=\"177\">Duration:<\/strong><span> This course is 35 hours from 2.5 hours each session.<\/span><\/p>\n<\/li>\n<li data-start=\"202\" data-end=\"224\" class=\"\">\n<p data-start=\"204\" data-end=\"224\" class=\"\">\ud83d\udcb6 <strong data-start=\"207\" data-end=\"217\">Price:<\/strong> \u20ac175 for Digital Marketing \/ \u20ac100 for Google Ads<\/p>\n<\/li>\n<li data-start=\"225\" data-end=\"280\" class=\"\">\n<p data-start=\"227\" data-end=\"280\" class=\"\">\ud83d\udc68\u200d\ud83c\udfeb <strong data-start=\"233\" data-end=\"244\">Format:<\/strong> Instructor-led, hands-on training<\/p>\n<\/li>\n<li data-start=\"281\" data-end=\"358\" class=\"\">\n<p data-start=\"283\" data-end=\"358\" class=\"\">\ud83d\udce6 <strong data-start=\"286\" data-end=\"299\">Includes:<\/strong> <span>This course includes a project coded by the students and the instructor.<\/span><\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; padding_top_2=&#8221;0px&#8221; admin_label=&#8221;Course Chapters&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;0px||120px|&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;2_3&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; parallax__hover=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row_inner use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-80px|||&#8221; custom_padding=&#8221;0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; parallax__hover=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb title=&#8221;Introduction to Social Media Marketing&#8221; url=&#8221;#&#8221; image=&#8221;https:\/\/it.tct.al\/wp-content\/uploads\/2025\/04\/coding-icon_4.jpg&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;64px&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Chapter&#8221; _builder_version=&#8221;4.22.2&#8243; header_font=&#8221;|on|||&#8221; header_text_color=&#8221;#2e2545&#8243; header_line_height=&#8221;1.5em&#8221; body_text_color=&#8221;#8585bd&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.9em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;30px|40px|30px|40px&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_zoom=&#8221;20%&#8221; animation_starting_opacity=&#8221;100%&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;60px&#8221; box_shadow_color=&#8221;rgba(71,74,182,0.12)&#8221; image_max_width=&#8221;64px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li>What is Social Media Marketing<\/li>\n<li>The role of social media in modern business<\/li>\n<li>Overview of major platforms:<\/li>\n<\/ul>\n<ol>\n<li>Instagram<\/li>\n<li>Facebook<\/li>\n<li>LinkedIn<\/li>\n<li>TikTok<\/li>\n<li>YouTube<\/li>\n<\/ol>\n<ul>\n<li>Understanding target audiences and customer personas<\/li>\n<\/ul>\n<p><span>Practical:<\/span><br \/><span>Analyze the social media presence of a real company.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Social Media Marketing Strategy&#8221; url=&#8221;#&#8221; image=&#8221;https:\/\/it.tct.al\/wp-content\/uploads\/2025\/04\/coding-icon_4.jpg&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;64px&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Chapter&#8221; _builder_version=&#8221;4.22.2&#8243; header_font=&#8221;|on|||&#8221; header_text_color=&#8221;#2e2545&#8243; header_line_height=&#8221;1.5em&#8221; body_text_color=&#8221;#8585bd&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.9em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;30px|40px|30px|40px&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_zoom=&#8221;20%&#8221; animation_starting_opacity=&#8221;100%&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;60px&#8221; box_shadow_color=&#8221;rgba(71,74,182,0.12)&#8221; image_max_width=&#8221;64px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li>Defining marketing objectives (brand awareness, leads, sales)<\/li>\n<li>Audience research and segmentation<\/li>\n<li>Competitor analysis<\/li>\n<li>Platform selection strategy<\/li>\n<li>Building a social media funnel<\/li>\n<\/ul>\n<p><span>Practical:<\/span><br \/><span>Create a Social Media Strategy for a business.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Content Strategy &#038; Content Planning&#8221; url=&#8221;#&#8221; image=&#8221;https:\/\/it.tct.al\/wp-content\/uploads\/2025\/04\/coding-icon_4.jpg&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;64px&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Chapter&#8221; _builder_version=&#8221;4.22.2&#8243; header_font=&#8221;|on|||&#8221; header_text_color=&#8221;#2e2545&#8243; header_line_height=&#8221;1.5em&#8221; body_text_color=&#8221;#8585bd&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.9em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;30px|40px|30px|40px&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_zoom=&#8221;20%&#8221; animation_starting_opacity=&#8221;100%&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;60px&#8221; box_shadow_color=&#8221;rgba(71,74,182,0.12)&#8221; image_max_width=&#8221;64px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li>Types of social media content<\/li>\n<\/ul>\n<ol>\n<li>Educational<\/li>\n<li>Promotional<\/li>\n<li>Entertaining<\/li>\n<li>Community engagement<\/li>\n<\/ol>\n<ul>\n<li>Content pillars<\/li>\n<li>Creating a posting calendar<\/li>\n<li>Content batching<\/li>\n<li>Using scheduling tools<\/li>\n<\/ul>\n<p>Tools:<\/p>\n<ul>\n<li>Meta Business Suite<\/li>\n<li>Buffer \/ Hootsuite<\/li>\n<\/ul>\n<p>Practical:<br \/>Create a 30-day content calendar.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Visual Content Creation&#8221; url=&#8221;#&#8221; image=&#8221;https:\/\/it.tct.al\/wp-content\/uploads\/2025\/05\/coding-icon_12.jpg&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;64px&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Chapter&#8221; _builder_version=&#8221;4.22.2&#8243; header_font=&#8221;|on|||&#8221; header_text_color=&#8221;#2e2545&#8243; header_line_height=&#8221;1.5em&#8221; body_text_color=&#8221;#8585bd&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.9em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;30px|40px|30px|40px&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_zoom=&#8221;20%&#8221; animation_starting_opacity=&#8221;100%&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;60px&#8221; box_shadow_color=&#8221;rgba(71,74,182,0.12)&#8221; image_max_width=&#8221;64px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li>Fundamentals of visual marketing<\/li>\n<li>Creating graphics for social media<\/li>\n<li>Designing posts and stories<\/li>\n<li>Branding and visual consistency<\/li>\n<\/ul>\n<p>Tools:<\/p>\n<ul>\n<li>Canva<\/li>\n<li>Adobe Express<\/li>\n<\/ul>\n<p>Practical:<br \/>Design a complete post series for a brand.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Video Content &#038; Editing&#8221; url=&#8221;#&#8221; image=&#8221;https:\/\/it.tct.al\/wp-content\/uploads\/2025\/05\/coding-icon_12.jpg&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;64px&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Chapter&#8221; _builder_version=&#8221;4.22.2&#8243; header_font=&#8221;|on|||&#8221; header_text_color=&#8221;#2e2545&#8243; header_line_height=&#8221;1.5em&#8221; body_text_color=&#8221;#8585bd&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.9em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;30px|40px|30px|40px&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_zoom=&#8221;20%&#8221; animation_starting_opacity=&#8221;100%&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;60px&#8221; box_shadow_color=&#8221;rgba(71,74,182,0.12)&#8221; image_max_width=&#8221;64px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li>Importance of short-form video<\/li>\n<li>Reels, TikTok, and Shorts<\/li>\n<li>Video storytelling<\/li>\n<li>Basic video editing techniques<\/li>\n<li>Captions, music, transitions<\/li>\n<\/ul>\n<p>Tools:<\/p>\n<ul>\n<li>CapCut<\/li>\n<\/ul>\n<p><span>Practical:<\/span><br \/><span>Create and edit 3 promotional videos.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Copywriting for Social Media&#8221; url=&#8221;#&#8221; image=&#8221;https:\/\/it.tct.al\/wp-content\/uploads\/2025\/04\/coding-iconArtboard-19-copy-9.jpg&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;64px&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Chapter&#8221; _builder_version=&#8221;4.22.2&#8243; header_font=&#8221;|on|||&#8221; header_text_color=&#8221;#2e2545&#8243; header_line_height=&#8221;1.5em&#8221; body_text_color=&#8221;#8585bd&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.9em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;30px|40px|30px|40px&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_zoom=&#8221;20%&#8221; animation_starting_opacity=&#8221;100%&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;60px&#8221; box_shadow_color=&#8221;rgba(71,74,182,0.12)&#8221; image_max_width=&#8221;64px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li>Writing engaging captions<\/li>\n<li>Hooks and attention techniques<\/li>\n<li>Call-to-action (CTA)<\/li>\n<li>Storytelling in marketing<\/li>\n<li>Hashtag strategy<\/li>\n<\/ul>\n<p><span>Practical:<\/span><br \/><span>Write captions for 10 different posts.<\/span><\/p>\n<ul><\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Social Media Advertising&#8221; url=&#8221;#&#8221; image=&#8221;https:\/\/it.tct.al\/wp-content\/uploads\/2025\/04\/coding-iconArtboard-19-copy-9.jpg&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;64px&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Chapter&#8221; _builder_version=&#8221;4.22.2&#8243; header_font=&#8221;|on|||&#8221; header_text_color=&#8221;#2e2545&#8243; header_line_height=&#8221;1.5em&#8221; body_text_color=&#8221;#8585bd&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.9em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;30px|40px|30px|40px&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_zoom=&#8221;20%&#8221; animation_starting_opacity=&#8221;100%&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;60px&#8221; box_shadow_color=&#8221;rgba(71,74,182,0.12)&#8221; image_max_width=&#8221;64px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Advertising on:<\/p>\n<ul>\n<li>Facebook<\/li>\n<li>Instagram<\/li>\n<\/ul>\n<p>Topics:<\/p>\n<ul>\n<li>Ads Manager introduction<\/li>\n<li>Campaign objectives<\/li>\n<li>Target audience targeting<\/li>\n<li>Budget and bidding<\/li>\n<li>A\/B testing<\/li>\n<li>Retargeting<\/li>\n<\/ul>\n<p><span>Practical:<\/span><br \/><span>Create and launch an ad campaign.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;SEO &#038; Social Media Discoverability&#8221; url=&#8221;#&#8221; image=&#8221;https:\/\/it.tct.al\/wp-content\/uploads\/2025\/04\/coding-icon_2.jpg&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;64px&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Chapter&#8221; _builder_version=&#8221;4.22.2&#8243; header_font=&#8221;|on|||&#8221; header_text_color=&#8221;#2e2545&#8243; header_line_height=&#8221;1.5em&#8221; body_text_color=&#8221;#8585bd&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.9em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;30px|40px|30px|40px&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_zoom=&#8221;20%&#8221; animation_starting_opacity=&#8221;100%&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;60px&#8221; box_shadow_color=&#8221;rgba(71,74,182,0.12)&#8221; image_max_width=&#8221;64px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243; title_text=&#8221;coding-icon_2&#8243;]<\/p>\n<ul>\n<li>Basics of SEO<\/li>\n<li>Social media search optimization<\/li>\n<li>Keyword research<\/li>\n<li>Hashtags and discoverability<\/li>\n<li>Optimizing profiles and bios<\/li>\n<\/ul>\n<p><span>Practical:<\/span><br \/><span>Optimize a business social profile.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Email Marketing Integration&#8221; url=&#8221;#&#8221; image=&#8221;https:\/\/it.tct.al\/wp-content\/uploads\/2025\/04\/coding-icon_2.jpg&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;64px&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Chapter&#8221; _builder_version=&#8221;4.22.2&#8243; header_font=&#8221;|on|||&#8221; header_text_color=&#8221;#2e2545&#8243; header_line_height=&#8221;1.5em&#8221; body_text_color=&#8221;#8585bd&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.9em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;30px|40px|30px|40px&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_zoom=&#8221;20%&#8221; animation_starting_opacity=&#8221;100%&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;60px&#8221; box_shadow_color=&#8221;rgba(71,74,182,0.12)&#8221; image_max_width=&#8221;64px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243; title_text=&#8221;coding-icon_2&#8243;]<\/p>\n<ul>\n<li>Role of email in digital marketing<\/li>\n<li>Building an email list<\/li>\n<li>Lead magnets<\/li>\n<li>Email campaign basics<\/li>\n<li>Connecting social media with email funnels<\/li>\n<\/ul>\n<p>Tools:<\/p>\n<ul>\n<li>Mailchimp \/ Brevo<\/li>\n<\/ul>\n<p><span>Practical:<\/span><br \/>Create an email marketing campaign.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Analytics &#038; Reporting&#8221; url=&#8221;#&#8221; image=&#8221;https:\/\/it.tct.al\/wp-content\/uploads\/2025\/04\/coding-iconArtboard-19-copy-8.jpg&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;64px&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Chapter&#8221; _builder_version=&#8221;4.22.2&#8243; header_font=&#8221;|on|||&#8221; header_text_color=&#8221;#2e2545&#8243; header_line_height=&#8221;1.5em&#8221; body_text_color=&#8221;#8585bd&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.9em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;30px|40px|30px|40px&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_zoom=&#8221;20%&#8221; animation_starting_opacity=&#8221;100%&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;60px&#8221; box_shadow_color=&#8221;rgba(71,74,182,0.12)&#8221; image_max_width=&#8221;64px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243; title_text=&#8221;coding-iconArtboard-19-copy-8&#8243;]<\/p>\n<ul>\n<li>Understanding social media metrics<\/li>\n<li>Reach, engagement, conversions<\/li>\n<li>Campaign performance analysis<\/li>\n<li>Creating marketing reports<\/li>\n<li>Improving strategy using data<\/li>\n<\/ul>\n<p>Tools:<\/p>\n<ul>\n<li>Meta Insights<\/li>\n<li>Google Analytics<\/li>\n<\/ul>\n<p><span>Practical:<\/span><br \/>Build a monthly marketing report.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Final Project&#8221; url=&#8221;#&#8221; image=&#8221;https:\/\/it.tct.al\/wp-content\/uploads\/2025\/04\/coding-iconArtboard-19-copy-8.jpg&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;64px&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Chapter&#8221; _builder_version=&#8221;4.22.2&#8243; header_font=&#8221;|on|||&#8221; header_text_color=&#8221;#2e2545&#8243; header_line_height=&#8221;1.5em&#8221; body_text_color=&#8221;#8585bd&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.9em&#8221; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;30px|40px|30px|40px&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_zoom=&#8221;20%&#8221; animation_starting_opacity=&#8221;100%&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;60px&#8221; box_shadow_color=&#8221;rgba(71,74,182,0.12)&#8221; image_max_width=&#8221;64px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243; title_text=&#8221;coding-iconArtboard-19-copy-8&#8243;]<\/p>\n<p>Students will create a complete Social Media Marketing Strategy for a business including:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Strategy<\/li>\n<li>Content calendar<\/li>\n<li>Visual content<\/li>\n<li>Ad campaign<\/li>\n<li>Analytics report<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyMzQifX0=@&#8221; 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