Social Media Marketing – Google Ads

• What is Social Media Marketing
• The role of social media in modern business
• Overview of major platforms:

1. Instagram
2. Facebook
3. LinkedIn
4. TikTok
5. YouTube

• Understanding target audiences and customer personas

Practical:
Analyze the social media presence of a real company.

• Defining marketing objectives (brand awareness, leads, sales)
• Audience research and segmentation
• Competitor analysis
• Platform selection strategy
• Building a social media funnel

Practical:
Create a Social Media Strategy for a business.

• Types of social media content

1. Educational
2. Promotional
3. Entertaining
4. Community engagement

• Content pillars
• Creating a posting calendar
• Content batching
• Using scheduling tools

Tools:

• Meta Business Suite
• Buffer / Hootsuite

Practical:
Create a 30-day content calendar.

• Fundamentals of visual marketing
• Creating graphics for social media
• Designing posts and stories
• Branding and visual consistency

Tools:

• Canva
• Adobe Express

Practical:
Design a complete post series for a brand.

• Importance of short-form video
• Reels, TikTok, and Shorts
• Video storytelling
• Basic video editing techniques
• Captions, music, transitions

Tools:

• CapCut

Practical:
Create and edit 3 promotional videos.

• Writing engaging captions
• Hooks and attention techniques
• Call-to-action (CTA)
• Storytelling in marketing
• Hashtag strategy

Practical:
Write captions for 10 different posts.

Advertising on:

• Facebook
• Instagram

Topics:

• Ads Manager introduction
• Campaign objectives
• Target audience targeting
• Budget and bidding
• A/B testing
• Retargeting

Practical:
Create and launch an ad campaign.

• Basics of SEO
• Social media search optimization
• Keyword research
• Hashtags and discoverability
• Optimizing profiles and bios

Practical:
Optimize a business social profile.

• Role of email in digital marketing
• Building an email list
• Lead magnets
• Email campaign basics
• Connecting social media with email funnels

Tools:

• Mailchimp / Brevo

Practical:
Create an email marketing campaign.

• Understanding social media metrics
• Reach, engagement, conversions
• Campaign performance analysis
• Creating marketing reports
• Improving strategy using data

Tools:

• Meta Insights
• Google Analytics

Practical:
Build a monthly marketing report.

Students will create a complete Social Media Marketing Strategy for a business including:

• • Strategy
  • Content calendar
  • Visual content
  • Ad campaign
  • Analytics report