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This course aims at preparing students for a web master position. It consists in three parts : Digital Marketing , Web Design with WordPress and Google ads & analytics . The digital marketing module includes marketing plan and hands on advertisement on popular media like YouTube, Instagram, Facebook, Pinterest. Furthermore, students learn SEO, Email Marketing and Copywriting concepts.\u00a0 At the end of this module one should be able to work as a digital marketer for small to medium companies.<\/span><\/p>\n WordPress is the perfect tool for creating a fully customized website for any purpose. Whether you want to create a blog, \u00a0a personal portfolio, or\u00a0a business website to sell your products and services,\u00a0you can do it with WordPress. In this part of the course we build a website together step-by-step and along the way you\u00a0organically absorb and\u00a0 master WordPress. 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settings<\/p>\n Adding logo and favicon<\/p>\n Choosing menu header type<\/p>\n Customizing copyright info<\/p>\n Adding pictures and text<\/p>\n Adding featured images<\/p>\n Adding categories<\/p>\n Post formats<\/p>\n Blog formats (grid, fullwidth)<\/p>\n Using different plugins to customize your blog<\/p>\n Reading (Changing your homepage and blog page)<\/p>\n Discussion (Allowing or forbidding comments)<\/p>\n Permalinks (Choosing your permalinks structure)<\/p>\n Introduction to different plugins to build contact forms<\/p>\n Understanding shortcodes<\/p>\n Installing WooCommerce plugins<\/p>\n Adding products<\/p>\n Adding product Categories<\/p>\n Adding products gallery and featured images<\/p>\n Adding prices and discounts to your products<\/p>\n Choosing the best theme for your online store needs<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Digital Marketing (Google Tools)” url=”#” image=”https:\/\/it.tct.al\/wp-content\/uploads\/2025\/05\/coding-icon_12.jpg” 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Ready to get started?<\/h2>\n